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OUR COMPETITIVE
ADVANTAGE
Our methodology is the result of our own experience, which allows us to offer solutions that adapt to each case regardless of each centre’s activity.
Our methodology is divided into the following five strategic steps.
Potential market
Defining and identifying the potential target market. Our market size, visitors’ geographic location, customers’ profile, etc.
Channels and tools
Designing the channels and tools to attract visitors. We determine the demand of users we are to plan, conditioned by the centre’s capacity.
Management model
Defining the management structure and size of the resources to be used according to the foreseen demand.
Efficiency
Efficient and well-organised centre’s management. Developing the management model with efficacy criteria (meeting objectives) and efficiency (maximising available resources).
Assessing results
Control and adaptation. Follow up results and analyse diversions. Correct according to the changing reality and adapt long-term planning.